The Big Problem: Lost Visitors!
Imagine a shop that suddenly had far fewer customers. That’s what happened to this company’s website after they added something new. Lots of people (more than half!) stopped visiting their website. This was bad for their business because they weren’t getting seen by as many people. They needed help fast to get their visitors back.
What We Did: A 3-Month Plan to Fix It
The company asked us to help them for three months. Our job was to get more people to visit their website again by making it show up better in online searches. We looked very closely at their website in three main ways:
Checking Under the Hood:
We looked at how the website was built to make sure it was easy for search engines (like Google) to find and understand. We checked if it was fast, worked on phones, and if there were any broken parts.
How People Find It:
We looked at the words people type into search engines to find websites like theirs. We wanted to see which words they were showing up for and find new words that could bring more visitors.
The Website’s Words and Pictures:
We read the stories and looked at the pictures on their website. We wanted to make sure everything was interesting and helpful for people and easy for search engines to understand.
How We Fixed It: Making the Website Better
After looking at everything, we did a few important things:
Made it Easier to Get Around:
We changed how the website was set up so people could find what they were looking for more easily, like making sure the pages were connected in a smart way.
Made Pages Clearer:
We helped make the titles and descriptions of the pages better so people would want to click on them when they saw them in a search.
Made the Content Better:
We helped them improve their stories and information to make them more useful and fun for visitors.
Got Good Links:
We helped them get links from other good websites to their website. Think of it like other people saying, “Hey, this website is good!” This helps search engines trust their site more.
The Awesome Results: More Visitors, Faster Than We Thought!
In just two and a half months (even quicker than our three-month plan!), we saw some great changes:
More People Came from Searches:
32% more people started finding the website through search engines. That’s a lot more new faces!
Found for More Words:
The website started showing up for 24% more search words.
Seen More Often:
The website showed up in search results 29% more times.
More Clicks from Searches:
People clicked on their website from search results 31% more often.
The Happy Ending: A Big Win!
It was a big problem when so many people stopped visiting the website. But by carefully looking at the website and making smart changes, we helped them get those visitors back and even more! The company was happy because more people were seeing what they do, all thanks to making their website better for everyone and for search engines.
